Reddit marketing for health, fitness and supplements
r/fitness, r/loseit and r/supplements are where people ask what actually worked. They're also policed hard for snake oil. What a member can honestly post about a product, and what no brief should ask.
Where the decisions happen
r/fitness, r/loseit, r/xxfitness, r/running, r/bodyweightfitness, r/supplements, r/nutrition, r/mentalhealth (very carefully), plus the app subs like r/Strava.
How these communities treat brands
Health subs have seen every miracle product and ban most claims outright. r/supplements requires evidence; r/fitness's wiki is the canon. A long-standing member describing their routine and the products in it survives; anything promising results doesn't. Disclosure is expected and enforced.
Briefs that work here
- A progress or routine post from a member, with the product named as one part and no outcome claims beyond their own experience.
- Replies in 'what do you use for X' threads (trackers, gear, apps, protein) from someone the sub knows.
- Never: before/after with claims, 'clinically proven', anything r/supplements' rules on evidence would remove.
Who to ask for
Long tenure and high karma in the specific sub; categories Fitness / Health / Nutrition; one or two subs. Small budgets go far here because the right member is rare and valuable.
What to measure
Thread survival and reply quality; branded search; for apps, installs attributed via 'where did you hear about us'. The measurement guide covers the method.
Start this week
- See who's listed: Fitness, Health, Nutrition & Diet, Mental Health.
- Post a job using the brief template — free, anonymous until a creator expresses interest.
- Verify the applicants' Reddit accounts, pick one or two, talk on X, hire.
Questions people ask
- Can I post about my product in these subreddits myself?
- Read each sub's rules. Some have a promo thread or a flair for makers; most niche communities remove vendor posts on sight. The durable recommendations come from members, which is why you brief a creator with standing there instead.
- How much does this cost?
- Creators set their own rates per post, per comment or per month, and BidPanda takes 0% of the deal. Post a job with a budget range and see who's interested; posting is free.
- How do I know the creator is really active in these subs?
- Their profile lists the subreddits they post in and links their public Reddit account. Open it in incognito, confirm the BidPanda link in their bio, read their recent posts there. Two minutes.